UNLEASHING A BRAND NEW RURAL RANGE
5 YEARS IN THE MAKING
NEW OUTLET DEALS
PRIMO GEAR JUST HIT THE OUTLET.
LIMITED SIZES, GET IN QUICK!
EXPLORE FURTHER. HUNT LONGER.
Born & bred right here, in New Zealand’s rugged wilds, we’re the world’s leading brand of sustainable innovation in hunting apparel.
We engineer the highest performing, longest-lasting, most sustainable hunting kit, so you can Explore Further. Hunt Longer.
Hunting Clothing Buying Guides
Explore our useful buying guides, here to help you build a performance layering system that will set you up for success. Hunting jackets are essential for keeping you on the hunt. Base layers help to regulate moisture and odour to keep you comfortable, hunting boots aren't just footwear; they provide stability and support in rugged terrain, and hunting packs are vital for organising your gear. Each element plays a crucial role in enhancing your hunting experience.
