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  • Hunters Element is Born

    I quickly outgrew folk's garage and moved out into a warehouse with a makeshift office. The first year was pretty tough but I managed to hold it together doing all accounts, sales, marketing, warehousing and dispatch myself. Over time the business really started to progress and a couple of staff were employed to assist with warehouse work and accounts. In 2004 after two years of development, we launched our first Hunters Element line of products with a range of raincoats, packs and accessories. 

    Continued Growth and Expansion

    14 years later we have outgrown two warehouses in New Zealand and one in Australia and we currently have an awesome team between New Zealand and Australia. Our head office, including design team, is still proudly based in Wellington, New Zealand. We distribute to 500 stores throughout New Zealand and Australia as well as having Hunters Element distributors in Scandinavia and Spain, and Desolve Camouflage licensees in Sweden, France and USA.