Following the immense support of our Sustainability Promise initiatives, we have continued to search for new ways to reduce our impact on the environment and shrink our carbon footprint. One issue that we want to help solve is the amount of rubbish that is polluting our waterways, forests, beaches, and landfills. We eliminated the plastic wrapping our gear and replaced it with a biodegradable card wrap, however, we wanted to take it a step further.
And we have!
We are thrilled to have be partnered with Unifi® and REPREVE®, the worlds leading recycled fiber manufacturer, since 2019 to make our technical hunting fabrics out of recycled plastic bottles. We’re ecstatic to be the first hunting company in the world to use REPREVE® recycled fibers and help them recycle over 20 billion plastic bottles, and counting.
This means gear like our jackets, mid-layers, trousers and gloves will be directly reducing the amount carbon waste polluting the air, as well as removing plastic and rubbish destined for landfills. This comes at approximately 50 bottles per jacket/trouser.
A huge benefit is that we’re conserving resources by finding a new life for used products. Compared to creating virgin fiber, making our recycled fabrics offsets using new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process.
Once our gear has loyally served you and your hunting adventures for years and has finally done its dash, the material can be stripped apart and turned back into the new fiber to create a whole new product.
NO! Not in the slightest. Once the bottles have been cleaned and processed, the actual fabric fiber itself is constructed using the same process. There is no difference in performance or feel, just massive gains in reducing the amount of waste being dumped in landfills and greenhouse gasses being release into the atmosphere.
Keep an eye out for the REPREVE® tag on our products to find the ones made with recycled plastic bottles
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