Black Friday

This year at Fieldays, we unleashed a massive line-up of our epic hunting kit, debuted our all-new rural range, and showcased wicked fishing gear from our mates at Desolve—all wrapped up with The Hunter Games.

There was fun, deals, and killer prizes for the whole family!

Thanks to everyone who joined us at Mystery Creek, 11th–14th June 2025.

Anyone who scanned their wristband at our checkout went in the draw to win $1,000 worth of rural, hunting, or fishing gear of their choice.

Visitors joined in on Cornhole, Klop, and Quoits at the Antlers, with random rural, hunting, and fishing spot prizes given away daily during happy hour from 12–1pm.

Visitors who completed the treasure hunt by answering three simple questions scored a FREE hat. The first 500 people through got to choose a Hunters Element or Desolve cap or beanie—on the house.

We put the call out for the biggest, longest, or most creative dog whistle—and the winner took home a Cascade Jacket and Pants set worth $559.99.

Plenty got sneaky with our sticker challenge—slapping a sticker on someone they knew (without them knowing), snapping a pic, and uploading it to Instagram. By tagging @hunterselement or @desolvesupplyco and giving us a follow, they went in the draw to win a $500 Desolve fishing gear voucher.

Hunting legends Rob Wilson — Founder and CEO — and Alex Broad (Broady) — Head of Product Design — were around for a fireside chat on Friday afternoon, sharing stories about how it all started.

We also worked with

We've also teamed up with a bunch of mates to deliver even more on 2025:

M2 Overland
Customers scored a FREE Hunters Element Forge puffer and Cirrus hoodie when they purchased any of M2 Overland’s wicked ute tray or canopy systems.
MSD Animal Health
Visitors had fun with our Stormtough gear—those quick enough to get it on went in to WIN one of four Quad jackets and Red Stag beanies, with one set given away each day. Others who signed up with MSD Animal Health were entered into the draw to WIN the full Stormtough kit plus a Yamaha 2024 Kodiak 450 EPS 4WD Quad Bike.
DOC (Department of Conservation) and NZDA (NZ Deerstalkers Association)
Enter the National Wild Goat Hunting comp and WIN $3,000 of Hunters Element gear! If you’re a landowner dealing with wild goats, connect with skilled hunters, protect your land, and be part of a nationwide conservation effort and win $2500 worth of Hunters Element Kit in the new Landowners category. Or if under 18 enter the Junior G.O.A.T category and win $500 of gear! The event runs 1st August to 26th November.
The Rock Drive
Jay n Dunc from the Rock Drive will We were giving away epic Hunters Element Rural kit every Thursday between 3–7pm in the weeks leading up to Fieldays.

Where to find us at Fieldays 2025

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